In order to get your business up and running in the right direction, writing relevant sales copy is one of the biggest defining factors in the earning potential of most businesses. Writing sales copy is no mystery, but if you don't have the skills to sell through the written word, your business will suffer as a result of this. You might need to find someone who can do this for you so that you can maximize your income. However, using copy writers will be extremely costly. If you are just starting out, you are not likely to be able to afford this kind of cost at the outset. The problem is, without good relevant sales copy, your business is less likely to reach its full potential.
So, what should you do? Our advice is to learn how to write stunning sales copy yourself! However, before you can write a winning formula, you must identify your market, whilst keeping in mind that there is likely to be some serious competition, unless your product is new and unique. Be sure to describe your product's uniqueness stating exactly how this will meet the needs of your prospects. Also, there is likely to be some overlap, that is to say, if you are writing sales copy to sell a particular item of clothing, to men, that doesn't mean that there won't be any interested female parties and or other groups. So you must choose your language with this in mind. Sport is a good example of this as many women are now participating in some sporting activities such as football and rugby, which traditionally have been male orientated activities.
Here, even the colour of your sales copy matters, since, pretty pink sugary copy won't appeal to most manly men and only some women for example. You could help yourself by seeking out other similar products and checking out the colour and style of their sales copy. Have you noticed how supermarkets make their own brand products to resemble famous brand products? Well this is a tried and tested formula that works. Note how certain colours have become synonymous with particular products. For example cornflakes with red, yellow, green and orange, sugar with blue and white, cleaning products with lemon yellows, purples, blues and reds depending on the ingredients used.
Manufacturers use colour to give an impression of the ingredients used. For example, there are a lot of washing powders and washing up liquids which use extracts of various fruits and flowers and are colour the same as those fruits and flowers to denote their presence in particular products.
The next thing to keep in mind is that, to write killer sales copy which will laser target your customers, the headline and the salutation, should make a genuine claim, a promise to deliver that which ties in with your prospects needs, aspirations and interests. Also, the benefits and solution should run like a motif throughout your sales copy subtlety reminding the reader what is on offer and how they can benefit from it. For example, here the offer is information on how to help you write effective sales copy, the solution being, that you the reader will increase your customer base resulting in a raised volume of sales.
It is important to get this right, as it is no good writing brilliant sales copy which will sell products which are not up to the mark, as this will only result in many customers asking for a refund. If the product has some minor flaws, be up front about this as this will gain your prospects respect and will save you time in the end. If there are things you feel that you need to hide about a product, then you really should consider whether you should be selling or promoting it.
Deliver a Clear Message
You must deliver a clear promise and your sales copy should maintain a clear consistent unmistakable and irresistible offer. Your choice of words should make the reader internalise what is being set out before them. Powerful words take us on a journey and stimulate our desire, but you should only use them if they genuinely describe your product.
Effective words invite us to think carefully about what's being said. Persuasive/descriptive words create the opportunity for us to make an informed decision without feeling unfairly induced to do so. Writing sales copy is like a type of rhetoric on paper which stirs up emotion and courses people to take action based on what they understand. Here, the action you're looking for is orders resulting in confirmed sales.
Avoid speaking in jargon
Put simple, if your intended audience can't understand what is being said, at best they'll dismiss you. Moreover, they won't trust you and will not make any purchases at all, nor will they ever recommend you to anyone else. In fact, they are more likely to share a negative opinion about you as opposed to anything else. This is not to say that jargon doesn't have its place. For example, if the jargon is subject specific as in medicine or law, and you are writing sales copy for these audiences then you should use the expected language to communicate your message. To do anything other than this will look like you don't know the subject well enough.
How Long Should Your Sales Copy Be
In short, your copy should be as long as it takes you to fully lay out your offer, explaining the good that it will do. In the words of Ted Nicholas "Sales copy can never be too long, only too boring" so keep it interesting because if you bore your prospects you won't get any sales at all. You need to make sure that you engage them with your first few words or they will be gone forever.
You can often gage how long your copy should be according to the cost of the products or services. You are promoting. For example, if you are selling an item for $5.000, you are going to need to write enough sales copy laying out the attributes of the product or service. This will help convince your prospects of its benefits and the solution it is going to provide to their problem. This will result in sales for your company. Don't assume that the product will speak for itself; you will need to do the same even if you're promoting luxury items.
In many industries, generating interested leads is a big part of the business. In cases of services and high end products in particular, your chances of selling directly from a single page sales letter are fairly slim. This is why a well thought out sales process, starting with a prospecting letter to qualify leads, can prove to be a very effective strategy when trying to sell high-end products and services. A good sales letter will draw in qualified prospects that have read your sales copy and understand what your company has to offer. You could of course write a simple sales letter which direct prospects to a website where you have put some more detailed sales copy.
Emphasize the Benefits That the Reader will enjoy
Make sure your sales copy emphasises all the benefits of what you're selling together with your unique selling point, (USP) without pressing too hard for an immediate transaction. Make sure your offer isn't sounding too good to be true, or that the cost is not too low as both of these will prevent your reader from making a purchase. Having the ingredients of well written truthful sales copy together with a compelling offer and strong call to action will usually deliver the desired response from prospects as long as the product is as good as you say it is. In fact, the best result s come in when the product or service is even better than you have stated.
Promote New Products or Services
When you are promoting a new product to existing customers, you should keep in mind that these are hot leads, since they are already familiar with your company. For this reason, they require a particular type of sales letter, designed to help you maximize the lifetime value of these customers. The art of the sales promotion letter sent to existing customers is one which should never be over looked. A good technique is to make special offers explaining that this is because they are a valued customer. You should of course always continue to give extra perceived value for money. On this basis, you will continue to hold the attention of your customer with the possibility of further sales.
As well as emphasizing new ways your business can help your prospects, continue to remind your existing customers of what you're already doing for them. Relate the new benefits of your product launch to the benefits your existing products and services are already giving them. Continue to remind them why they use your company, instead of the competition. You'll get the best results when your sales copy continues to link and make references to new and existing benefits and how they compliment each other. This will certainly give current customers a concrete idea of how your new offers relate to the reasons why they already buy from you and will encourage new customers to come on board.
Limited Time promotions and offers
If you're not offering a new product but running a limited-time promotion, or simply reminding the market of your company, be sure to emphasize how taking advantage of your offer requires action within a limited time period. For example, a discount on a gym membership allows customer to enjoy an even better value for money than usual, but this extra special offer will end on a specified date not too far into the future. By doing this, you know that most of the sales you are going to make are likely to be in by the date you have stated. Make it clear in your sales copy that the offer will not last as this is much more likely to course a reader to respond immediately after reading your sales copy, rather than putting your offer aside for later and never returning to it.
This is a useful sales technique, but it must be genuine. Here, we advise that this be a genuine time limited offer and that you should withdraw the offer at the end of your specified time limit. There is nothing to stop you from offering the product or service again in the future. Using a time limit as a way to induce people to make purchases is likely to result in a lot of money back requests and is likely to expose you as running a dishonourable outfit. Even if you do manage to make sales as a result of this, you won't enjoy any repeat custom or referrals.
Writing Sales copy for an Online Business
When writing sales copy for your business's website, it is essential that you write sales copy which can easily be found by search engines. Search Engine Optimisation (SEO) is an essential skill for success in online businesses. If you don't know how to optimize your copy you will need to learn how to do this. The cost of a professional to do (SEO) will be high, but it is not something you should over look. It could help you beat the opposition, so I'll give you a brief outline of what you can do to improve your chances in the absence of a professional SEO copywriter. As I've already said, SEO stands for 'Search Engine Optimization'. SEO is the technique of generating traffic from the search engines, (in particular Google) to your website.
These visitors are interested in your products/services because they have been searching for them using search terms which correspond with your website. Writing sales copy for a website will involve writing copy in such a way that it will achieve two important goals: The first being to get visitors to come to your site via search engines. The second goal is making sure that plenty of qualified visitors who are more likely to become your loyal customers also visit your site. These visitors are more likely to become customers since they are definitely looking for your content as they have arrived via a search of the key words you have used in your sales copy and Meta tags.
I hope that this article will help you in achieving this yourself! One of the main skills of writing sales copy for your website is ensuring your copy uses what are known as long tail keywords which are typically 1 to 3 words long and may form a short phrase or be part of a longer one. E.G. 'Home grown business' or 'Grow your business from grassroots up' Avoid using single generic terms such a health or gardening as these are unlikely to bring many qualified visitors because they are 2 generic terms. Note, that if you are paying for your traffic using words which are generic terms will bring lots of unqualified visitors costing you unnecessary money. Including long tail keywords at the right percentage of 1% to 5% in your copy is the method which will bring good results.
Carefully written Website Sales Copy
When producing sales copy for your website, using long tail key words of 2 to 3 words will usually maximise your potential to complete sales. This is very important and must be researched carefully. Also make sure your copy has the same keyword as any ads, articles, slides, etc. that you have and produces and relates to the same products/services. Your keyword density, that is your main keywords/ phrases should make up no more than 2% to 5% of your body copy. More than this percentage will course the search engines to become unresponsive ignoring your sales materials all together. Also, for this reason, your key words must relate directly to your products/services.
Title and Description Meta Tags
If your sales copy is for your website, you also have to pay particular attention to your title and description Meta tags. To briefly explain, your meter tags are concealed within the (HTML) hyper text mark-up language at the back of every website. You can see an example of this by going to any website and right clicking anywhere on the main body of the site and choosing 'view source' from the dropdown menu. You will find the Meta tags at the top of the source code. These are extremely important for two main reasons. The first is that search engines look at these tags to determine what your web page is about, which will determine where it will appear in terms of index page search engine rankings.
That is, your website could appear in 1st, 2nd or 3rd position on page 1, 2 or 3, etc., the main keyword/keyword phrase for each page on your website should be included in both the Title and Description tags. Clearly, position 1 on page 1 in any search engine ranking is the best of all and is where you should aim to be. The second reason why these tags are so very important is that this is the copy a reader will see when your page comes up in search engine results.
There is a direct correlation between your Meta tags and the key words used in your web sales copy. So, the key words for these Meta tags need to be compelling, as this has the effect of maximizing the number of searchers who actually click through to your site from the search results. Since you can't have a face-to-face meeting with every prospect or customer, your sales copy must be compelling. It must convey honesty and trust worthiness to the reader and must also lay down your authority in your line of business.
If you have a proven track record, be sure to emphasize this in order to build expectation and trust. You should also make use of genuine testimonials if you have any. If you are promoting someone else's products as an affiliate, then you can utilize their testimonials.
Trust You Instinct
After a little practice you'll know if you're getting it right as your words will create feeling and emotion as you write them. You will begin to experience taste, small, sound etcetera as your words dance and skip on the page in front of you. Of course this all depends on what you are writing about. For example, writing sales copy about a fragrant spa wouldn't usually create the emotion of a freezing cold rainy day. Similarly writing sales copy about citrus bath oils, gels and soaps may create the emotion and fragrance of walking through a leafy orange grove with its brightly coloured fruit all around you!! Always remember, it is being able put yourself in the role of the reader which will enable you to write winning sales copy which sells products.
Your Sales Copy Should Always Include Every Possible Means of Taking Payment
For example: 'Please look over the enclosed materials and order form which you may return in our self-addressed, postage-paid envelope. Please make cheques payable to P.J Farnham and sons coach tours & water parks Ltd. We also accept all major credit and debit cards. Please see enclosed order form for full payment details. Alternatively please visit: Insert your (URL) to complete your order online'.
Finally, if you keep the following important components of composing your sales copy in mind you will be successful. You need a clear and compelling offer, an explicit transaction that you are inviting the reader to make. Here's an example of an offer: "For a one off payment of $37 you can have delivered to your door a complete expert exercise course which will have you toned and buffed inside 8 weeks!!" An attention-grabbing headline, which offers the customer a solution and satisfies their desires, needs wants and aspirations.
A specific and irresistible offer, which is clear and the customer, understands exactly what is being offered. A strong call to action must tell the customer exactly what to do next to reach the solution for their problem and or fulfil their desire. E.G. for further information please visit: your URL. P.S. Your (postscript) should remind the reader why they must take action. End with a further call to action. This is the second most read part of your sales copy after your headline and you should use it to your best advantage.
Here you should show the reader the advantages of taking immediate action which could be, that they receive extra products or services if they act swiftly or by a specified date. Or act immediately to receive a voucher for two to enjoy a free spa at Get fit quick Leisure Centre for example.
Congratulate yourself; you are now able to write high impact sales copy that delivers. Let us sum up with a quote 'The biggest room in the world is the room for improvement' so always strive for the next level.
We wish you the very best of Luck in life and also in your business endeavours!!
The Internet has changed the way that individuals and businesses communicate. Let's take newsletters. In the past, if you wanted to market a newsletter, you went through the procedures necessary to market using paper.
Today, the paper medium is fading. Over a billion people use the Internet and those who create email newsletters are reaching millions of people and gaining customers.
Writing newsletters can be done two ways - well or poorly. To create email newsletters that are effective they must contain targeted information and must be created to bring customers to the next newsletter. The point of email newsletters is not just to distribute a newsletter, it's to attract customers and to keep the ones you currently have.
What are some of the goals of writing newsletters? Effective newsletters should contain various sections that are all written with the correct word count and content.
You can include an article that describes your product. You can include another article that discusses a hot topic in your business. Motivational articles are always popular with customers and help them to want to check out your product. Of course, you can't go wrong with another section of the newsletter that helps your clients save money.
Email newsletters can be short, or they can be lengthy. However, no matter the length, they must be well written to be effective. To create email newsletters that are effective takes skill. So why not leave the work to the professionals?
Writing newsletters is best accomplished by a service that can ghostwrite the content for you. There's no reason why you have to write the content yourself.
What's great to know about services that create email newsletters is that not all of them are expensive. Individuals and small businesses are in need of affordable options for promotion. A cost effective service for writing newsletters can get you the promotion you need at the prices you desire.
Your product or service is important. If you are a new business, why not start out on the right foot? If you are an existing business, and you've made some mistakes when it comes to promotion, it's never too late to correct the mistakes you've made.
One of the most affordable services to create email newsletters is WebMarketingSalesTools.com. You will find quality solutions for your newsletter campaign that will maintain and increase your customer base and that will contribute to your bottom line.
According to Orbitz, what most people try to search for the most before booking a hotel is free parking, free airport shuttles, swimming pools without paying a resort fee, pets welcome and spa/fitness center.
But what do people write about the most in their hotel reviews? Here's a quick list of the things people touch on most in their handcrafted hotel reviews. And, believe it or not, people don't only write about their negative experiences. In fact, positive hotel reviews vastly outnumber negative words when people write reviews. Hoteliers, estate owners and property managers need to take note of the importance of these make-it-or-break-it, uncontrollable influences upon prospective customers.
People write about the check-in process three times more often than they do as often as check-out process. Hoteliers should be genuinely concerned and proactive to consider if they should really rethink their receiving process due to this fact. First impression are the most important, be aware ALWAYS of the customer as well as they may be just arriving in from a long journey and really desire to stress the importance of a no hassle, pleasant check in. I know, from experience, that a hotel that has a history of upgrading people checking free of charge whenever there was space- can go a long way in terms of positive review and repeat customers. Making a customer feel important can be the "golden ticket" when considering a hotel's online reputation.
Although seemingly important to the hotel, concierge doesn't get mentioned that much. In fact, valet gets mentioned nearly 15% more times in hotel reviews than the word concierge. A good note to remember for all those overlooked and underpaid rubber movers in your establishment.
Pillow(s)!. Sure, people care about the beds in a hotel, but what they care most about in that bed is the pillow. How comfortable it is and whether or not it's clean. (Placing a cool chocolate mint on it at night doesn't seem to help...)
Here's a very interesting fact about how the Web 2.0 and social media is changing the hospitality industry: It used to be that location and price was the number one factor researched before people booked hotels. Now, it's online reviews and recommendations that drive more bookings. There is a huge wealth of consumer response and advice to the hotelier industry available on the internet and in social media today and no excuse for hotels to not vastly improve their customer relations and creature comforts in the future.
Can you make money online as a writer? Yes, you most certainly can. The key is to understand the best approach to picking up long term writing clients. Let's take a look at the best method for doing so.
The single most important thing you can do to build a client base is to emphasize quality in your articles and content. Google has really changed the way that content is developed online these days. Specifically, the Panda update and later developments placed a real emphasis on quality writing versus simple and spun articles. The longer, more detailed and better written the content, the more Google will favor it. If you can supply your clients with this kind of content, they will come back time and again. Let's take a look at how to go about providing them with quality content.
The first step to take is to clarify exactly what the client is looking for in the project. Clients will often fail to mention specifics that they have in mind. When the final result doesn't meet with their unspoken requirements, they often blame you. To avoid such scenarios, I suggest that you always develop an outline of the article you intend to write and then forward it to the client to make sure it meets their expectations. I've found this prevents misunderstandings from happening, which is to your benefit both because the client is happy and because you don't have to end up rewriting large parts of the article.
The next step is to really research your project. Although some clients want generalities, most these days want to see specific information on the subject in question. One tip that can really help you deliver value in your articles is to do a search for the keyword plus the word "study". This should give you a list of studies done on the subject in question. There are often studies even for the most esoteric of subjects. If you can find one that works with the approach your client wants to take, it can really set you apart from other writers in their mind. That's how you develop client relationships that last a long time.
Once you have done the research, the next step is to create an outline for your article or content. Some people prefer a general outline while other writers favor greater detail. It doesn't really matter which approach you take so long as you take one of them. An outline is great because it allows you to think through the article without simply jumping into the writing and then having to change it later. You can play around with the order of subjects and how you want the content to flow from subject to subject. If you don't do outlines now, I suggest you try it. You will be amazed how much improvement there is in the content you produce.
Finally we get to writing. Everybody has their own specific technique for writing articles and content. I am not going to make any suggestions regarding one being better than the other. The one thing I would mention, however, is if you do a large number of articles per day it may make sense to look at voice-to-text options. There are a number of different programs out there that will let you essentially dictate your content. I am using Dragon NaturallySpeaking for this article, but Microsoft offers a free voice-to-text version that comes with Windows 7 as well. Regardless, taking the voice approach can really help save your forearms and wrists over time.
The final step in turning out quality content is to proofread what you've written. Once I've completed writing an article, I will often do something else for the next 5 to 10 minutes. Then I will come back to the article and proofread it. While it is tempting to simply use the spell and grammar check commands on most word processors, you should never just rely on these. Run them once, and then make sure to read the article in detail. Once that's done, wait a bit and come back in proofread it one more time. After doing it twice, the article should be in excellent shape.
There are many people who feel that article writing may be a thing of the past. I tend to disagree. While building up links for SEO purposes through article distribution may have taken a hit, the other side of getting a site ranked is having quality content. To do this, your clients need a quality writer. Follow the steps mentioned above, and they will have one.
Shortcuts often have a bad connotation. They get you lost for one and they have the implication that you are cheating or not doing the full job. Baloney! When you are writing a book, shortcuts can mean the difference between publication tomorrow or publication next year. I vote for tomorrow, how about you?
Take a look at these three 'legitimate' shortcuts.
Have you ever written anything else on the topic you are about to write on? Articles? Reports? Blog posts? If the answer is yes, grab that material. You can create a book from material you have already written. Not enough material for a 100 or 200 page book? You can still use it and supplement it with content you write or better yet, have someone else contribute to the book and fill in the gaps. A book written by you and contributed to by another expert in your field can hold significant weight in your industry and will still have all of the power to create a fantastic income.
Shortcut #2 - Hire a ghostwriter.
Seriously. There are really good writers out there that will not charge you $100/page. Before you hire a ghostwriter it is important to decide how you want to work with them. Do you want them to do the research and outline the book in addition to writing it or will you do the research and outline and simply have them fill in the content? Will you record your thoughts and have the writer transcribe them and polish them into a book?
Once you know how you want to approach your book project, you are ready to find your ghostwriter. You can post your project on Craigslist, check with your local chamber of commerce to see if there are any writers registered, and take advantage of the numerous freelance websites available online like Elance. These sites enable you to post your project and have qualified writers bid on it.
Shortcut #3 - Interview people.
No time to write? Schedule interviews with people who have something valuable to share on your topic and record the interviews. Of course, tell your interviewees the purpose of their interview and get their permission. You can then take the recorded interviews, send them to a transcriptionist and then either hire a writer/editor to smooth the content into book form or leave them as is (making sure all typos and grammar mistakes are corrected). You will probably want to add an introduction, conclusion and maybe some resource material at the end of the book to add value and continuity but that does not take long and you can hire that work out too.
So you see, writing a book does not have to be overwhelming. You do not even have to 'write' it. Regardless of how your book is created, you will see tremendous benefits from getting it published and making it available to prospects and customers. Writing a book will change your life.