In order to get your business up and running in the right direction, writing relevant sales copy is one of the biggest defining factors in the earning potential of most businesses. Writing sales copy is no mystery, but if you don't have the skills to sell through the written word, your business will suffer as a result of this. You might need to find someone who can do this for you so that you can maximize your income. However, using copy writers will be extremely costly. If you are just starting out, you are not likely to be able to afford this kind of cost at the outset. The problem is, without good relevant sales copy, your business is less likely to reach its full potential.
So, what should you do? Our advice is to learn how to write stunning sales copy yourself! However, before you can write a winning formula, you must identify your market, whilst keeping in mind that there is likely to be some serious competition, unless your product is new and unique. Be sure to describe your product's uniqueness stating exactly how this will meet the needs of your prospects. Also, there is likely to be some overlap, that is to say, if you are writing sales copy to sell a particular item of clothing, to men, that doesn't mean that there won't be any interested female parties and or other groups. So you must choose your language with this in mind. Sport is a good example of this as many women are now participating in some sporting activities such as football and rugby, which traditionally have been male orientated activities.
Here, even the colour of your sales copy matters, since, pretty pink sugary copy won't appeal to most manly men and only some women for example. You could help yourself by seeking out other similar products and checking out the colour and style of their sales copy. Have you noticed how supermarkets make their own brand products to resemble famous brand products? Well this is a tried and tested formula that works. Note how certain colours have become synonymous with particular products. For example cornflakes with red, yellow, green and orange, sugar with blue and white, cleaning products with lemon yellows, purples, blues and reds depending on the ingredients used.
Manufacturers use colour to give an impression of the ingredients used. For example, there are a lot of washing powders and washing up liquids which use extracts of various fruits and flowers and are colour the same as those fruits and flowers to denote their presence in particular products.
The next thing to keep in mind is that, to write killer sales copy which will laser target your customers, the headline and the salutation, should make a genuine claim, a promise to deliver that which ties in with your prospects needs, aspirations and interests. Also, the benefits and solution should run like a motif throughout your sales copy subtlety reminding the reader what is on offer and how they can benefit from it. For example, here the offer is information on how to help you write effective sales copy, the solution being, that you the reader will increase your customer base resulting in a raised volume of sales.
It is important to get this right, as it is no good writing brilliant sales copy which will sell products which are not up to the mark, as this will only result in many customers asking for a refund. If the product has some minor flaws, be up front about this as this will gain your prospects respect and will save you time in the end. If there are things you feel that you need to hide about a product, then you really should consider whether you should be selling or promoting it.
Deliver a Clear Message
You must deliver a clear promise and your sales copy should maintain a clear consistent unmistakable and irresistible offer. Your choice of words should make the reader internalise what is being set out before them. Powerful words take us on a journey and stimulate our desire, but you should only use them if they genuinely describe your product.
Effective words invite us to think carefully about what's being said. Persuasive/descriptive words create the opportunity for us to make an informed decision without feeling unfairly induced to do so. Writing sales copy is like a type of rhetoric on paper which stirs up emotion and courses people to take action based on what they understand. Here, the action you're looking for is orders resulting in confirmed sales.
Avoid speaking in jargon
Put simple, if your intended audience can't understand what is being said, at best they'll dismiss you. Moreover, they won't trust you and will not make any purchases at all, nor will they ever recommend you to anyone else. In fact, they are more likely to share a negative opinion about you as opposed to anything else. This is not to say that jargon doesn't have its place. For example, if the jargon is subject specific as in medicine or law, and you are writing sales copy for these audiences then you should use the expected language to communicate your message. To do anything other than this will look like you don't know the subject well enough.
How Long Should Your Sales Copy Be
In short, your copy should be as long as it takes you to fully lay out your offer, explaining the good that it will do. In the words of Ted Nicholas "Sales copy can never be too long, only too boring" so keep it interesting because if you bore your prospects you won't get any sales at all. You need to make sure that you engage them with your first few words or they will be gone forever.
You can often gage how long your copy should be according to the cost of the products or services. You are promoting. For example, if you are selling an item for $5.000, you are going to need to write enough sales copy laying out the attributes of the product or service. This will help convince your prospects of its benefits and the solution it is going to provide to their problem. This will result in sales for your company. Don't assume that the product will speak for itself; you will need to do the same even if you're promoting luxury items.
In many industries, generating interested leads is a big part of the business. In cases of services and high end products in particular, your chances of selling directly from a single page sales letter are fairly slim. This is why a well thought out sales process, starting with a prospecting letter to qualify leads, can prove to be a very effective strategy when trying to sell high-end products and services. A good sales letter will draw in qualified prospects that have read your sales copy and understand what your company has to offer. You could of course write a simple sales letter which direct prospects to a website where you have put some more detailed sales copy.
Emphasize the Benefits That the Reader will enjoy
Make sure your sales copy emphasises all the benefits of what you're selling together with your unique selling point, (USP) without pressing too hard for an immediate transaction. Make sure your offer isn't sounding too good to be true, or that the cost is not too low as both of these will prevent your reader from making a purchase. Having the ingredients of well written truthful sales copy together with a compelling offer and strong call to action will usually deliver the desired response from prospects as long as the product is as good as you say it is. In fact, the best result s come in when the product or service is even better than you have stated.
Promote New Products or Services
When you are promoting a new product to existing customers, you should keep in mind that these are hot leads, since they are already familiar with your company. For this reason, they require a particular type of sales letter, designed to help you maximize the lifetime value of these customers. The art of the sales promotion letter sent to existing customers is one which should never be over looked. A good technique is to make special offers explaining that this is because they are a valued customer. You should of course always continue to give extra perceived value for money. On this basis, you will continue to hold the attention of your customer with the possibility of further sales.
As well as emphasizing new ways your business can help your prospects, continue to remind your existing customers of what you're already doing for them. Relate the new benefits of your product launch to the benefits your existing products and services are already giving them. Continue to remind them why they use your company, instead of the competition. You'll get the best results when your sales copy continues to link and make references to new and existing benefits and how they compliment each other. This will certainly give current customers a concrete idea of how your new offers relate to the reasons why they already buy from you and will encourage new customers to come on board.
Limited Time promotions and offers
If you're not offering a new product but running a limited-time promotion, or simply reminding the market of your company, be sure to emphasize how taking advantage of your offer requires action within a limited time period. For example, a discount on a gym membership allows customer to enjoy an even better value for money than usual, but this extra special offer will end on a specified date not too far into the future. By doing this, you know that most of the sales you are going to make are likely to be in by the date you have stated. Make it clear in your sales copy that the offer will not last as this is much more likely to course a reader to respond immediately after reading your sales copy, rather than putting your offer aside for later and never returning to it.
This is a useful sales technique, but it must be genuine. Here, we advise that this be a genuine time limited offer and that you should withdraw the offer at the end of your specified time limit. There is nothing to stop you from offering the product or service again in the future. Using a time limit as a way to induce people to make purchases is likely to result in a lot of money back requests and is likely to expose you as running a dishonourable outfit. Even if you do manage to make sales as a result of this, you won't enjoy any repeat custom or referrals.
Writing Sales copy for an Online Business
When writing sales copy for your business's website, it is essential that you write sales copy which can easily be found by search engines. Search Engine Optimisation (SEO) is an essential skill for success in online businesses. If you don't know how to optimize your copy you will need to learn how to do this. The cost of a professional to do (SEO) will be high, but it is not something you should over look. It could help you beat the opposition, so I'll give you a brief outline of what you can do to improve your chances in the absence of a professional SEO copywriter. As I've already said, SEO stands for 'Search Engine Optimization'. SEO is the technique of generating traffic from the search engines, (in particular Google) to your website.
These visitors are interested in your products/services because they have been searching for them using search terms which correspond with your website. Writing sales copy for a website will involve writing copy in such a way that it will achieve two important goals: The first being to get visitors to come to your site via search engines. The second goal is making sure that plenty of qualified visitors who are more likely to become your loyal customers also visit your site. These visitors are more likely to become customers since they are definitely looking for your content as they have arrived via a search of the key words you have used in your sales copy and Meta tags.
I hope that this article will help you in achieving this yourself! One of the main skills of writing sales copy for your website is ensuring your copy uses what are known as long tail keywords which are typically 1 to 3 words long and may form a short phrase or be part of a longer one. E.G. 'Home grown business' or 'Grow your business from grassroots up' Avoid using single generic terms such a health or gardening as these are unlikely to bring many qualified visitors because they are 2 generic terms. Note, that if you are paying for your traffic using words which are generic terms will bring lots of unqualified visitors costing you unnecessary money. Including long tail keywords at the right percentage of 1% to 5% in your copy is the method which will bring good results.
Carefully written Website Sales Copy
When producing sales copy for your website, using long tail key words of 2 to 3 words will usually maximise your potential to complete sales. This is very important and must be researched carefully. Also make sure your copy has the same keyword as any ads, articles, slides, etc. that you have and produces and relates to the same products/services. Your keyword density, that is your main keywords/ phrases should make up no more than 2% to 5% of your body copy. More than this percentage will course the search engines to become unresponsive ignoring your sales materials all together. Also, for this reason, your key words must relate directly to your products/services.
Title and Description Meta Tags
If your sales copy is for your website, you also have to pay particular attention to your title and description Meta tags. To briefly explain, your meter tags are concealed within the (HTML) hyper text mark-up language at the back of every website. You can see an example of this by going to any website and right clicking anywhere on the main body of the site and choosing 'view source' from the dropdown menu. You will find the Meta tags at the top of the source code. These are extremely important for two main reasons. The first is that search engines look at these tags to determine what your web page is about, which will determine where it will appear in terms of index page search engine rankings.
That is, your website could appear in 1st, 2nd or 3rd position on page 1, 2 or 3, etc., the main keyword/keyword phrase for each page on your website should be included in both the Title and Description tags. Clearly, position 1 on page 1 in any search engine ranking is the best of all and is where you should aim to be. The second reason why these tags are so very important is that this is the copy a reader will see when your page comes up in search engine results.
There is a direct correlation between your Meta tags and the key words used in your web sales copy. So, the key words for these Meta tags need to be compelling, as this has the effect of maximizing the number of searchers who actually click through to your site from the search results. Since you can't have a face-to-face meeting with every prospect or customer, your sales copy must be compelling. It must convey honesty and trust worthiness to the reader and must also lay down your authority in your line of business.
If you have a proven track record, be sure to emphasize this in order to build expectation and trust. You should also make use of genuine testimonials if you have any. If you are promoting someone else's products as an affiliate, then you can utilize their testimonials.
Trust You Instinct
After a little practice you'll know if you're getting it right as your words will create feeling and emotion as you write them. You will begin to experience taste, small, sound etcetera as your words dance and skip on the page in front of you. Of course this all depends on what you are writing about. For example, writing sales copy about a fragrant spa wouldn't usually create the emotion of a freezing cold rainy day. Similarly writing sales copy about citrus bath oils, gels and soaps may create the emotion and fragrance of walking through a leafy orange grove with its brightly coloured fruit all around you!! Always remember, it is being able put yourself in the role of the reader which will enable you to write winning sales copy which sells products.
Your Sales Copy Should Always Include Every Possible Means of Taking Payment
For example: 'Please look over the enclosed materials and order form which you may return in our self-addressed, postage-paid envelope. Please make cheques payable to P.J Farnham and sons coach tours & water parks Ltd. We also accept all major credit and debit cards. Please see enclosed order form for full payment details. Alternatively please visit: Insert your (URL) to complete your order online'.
Finally, if you keep the following important components of composing your sales copy in mind you will be successful. You need a clear and compelling offer, an explicit transaction that you are inviting the reader to make. Here's an example of an offer: "For a one off payment of $37 you can have delivered to your door a complete expert exercise course which will have you toned and buffed inside 8 weeks!!" An attention-grabbing headline, which offers the customer a solution and satisfies their desires, needs wants and aspirations.
A specific and irresistible offer, which is clear and the customer, understands exactly what is being offered. A strong call to action must tell the customer exactly what to do next to reach the solution for their problem and or fulfil their desire. E.G. for further information please visit: your URL. P.S. Your (postscript) should remind the reader why they must take action. End with a further call to action. This is the second most read part of your sales copy after your headline and you should use it to your best advantage.
Here you should show the reader the advantages of taking immediate action which could be, that they receive extra products or services if they act swiftly or by a specified date. Or act immediately to receive a voucher for two to enjoy a free spa at Get fit quick Leisure Centre for example.
Congratulate yourself; you are now able to write high impact sales copy that delivers. Let us sum up with a quote 'The biggest room in the world is the room for improvement' so always strive for the next level.
We wish you the very best of Luck in life and also in your business endeavours!!
The Internet has changed the way that individuals and businesses communicate. Let's take newsletters. In the past, if you wanted to market a newsletter, you went through the procedures necessary to market using paper.
Today, the paper medium is fading. Over a billion people use the Internet and those who create email newsletters are reaching millions of people and gaining customers.
Writing newsletters can be done two ways - well or poorly. To create email newsletters that are effective they must contain targeted information and must be created to bring customers to the next newsletter. The point of email newsletters is not just to distribute a newsletter, it's to attract customers and to keep the ones you currently have.
What are some of the goals of writing newsletters? Effective newsletters should contain various sections that are all written with the correct word count and content.
You can include an article that describes your product. You can include another article that discusses a hot topic in your business. Motivational articles are always popular with customers and help them to want to check out your product. Of course, you can't go wrong with another section of the newsletter that helps your clients save money.
Email newsletters can be short, or they can be lengthy. However, no matter the length, they must be well written to be effective. To create email newsletters that are effective takes skill. So why not leave the work to the professionals?
Writing newsletters is best accomplished by a service that can ghostwrite the content for you. There's no reason why you have to write the content yourself.
What's great to know about services that create email newsletters is that not all of them are expensive. Individuals and small businesses are in need of affordable options for promotion. A cost effective service for writing newsletters can get you the promotion you need at the prices you desire.
Your product or service is important. If you are a new business, why not start out on the right foot? If you are an existing business, and you've made some mistakes when it comes to promotion, it's never too late to correct the mistakes you've made.
One of the most affordable services to create email newsletters is WebMarketingSalesTools.com. You will find quality solutions for your newsletter campaign that will maintain and increase your customer base and that will contribute to your bottom line.
According to Orbitz, what most people try to search for the most before booking a hotel is free parking, free airport shuttles, swimming pools without paying a resort fee, pets welcome and spa/fitness center.
But what do people write about the most in their hotel reviews? Here's a quick list of the things people touch on most in their handcrafted hotel reviews. And, believe it or not, people don't only write about their negative experiences. In fact, positive hotel reviews vastly outnumber negative words when people write reviews. Hoteliers, estate owners and property managers need to take note of the importance of these make-it-or-break-it, uncontrollable influences upon prospective customers.
People write about the check-in process three times more often than they do as often as check-out process. Hoteliers should be genuinely concerned and proactive to consider if they should really rethink their receiving process due to this fact. First impression are the most important, be aware ALWAYS of the customer as well as they may be just arriving in from a long journey and really desire to stress the importance of a no hassle, pleasant check in. I know, from experience, that a hotel that has a history of upgrading people checking free of charge whenever there was space- can go a long way in terms of positive review and repeat customers. Making a customer feel important can be the "golden ticket" when considering a hotel's online reputation.
Although seemingly important to the hotel, concierge doesn't get mentioned that much. In fact, valet gets mentioned nearly 15% more times in hotel reviews than the word concierge. A good note to remember for all those overlooked and underpaid rubber movers in your establishment.
Pillow(s)!. Sure, people care about the beds in a hotel, but what they care most about in that bed is the pillow. How comfortable it is and whether or not it's clean. (Placing a cool chocolate mint on it at night doesn't seem to help...)
Here's a very interesting fact about how the Web 2.0 and social media is changing the hospitality industry: It used to be that location and price was the number one factor researched before people booked hotels. Now, it's online reviews and recommendations that drive more bookings. There is a huge wealth of consumer response and advice to the hotelier industry available on the internet and in social media today and no excuse for hotels to not vastly improve their customer relations and creature comforts in the future.
Can you make money online as a writer? Yes, you most certainly can. The key is to understand the best approach to picking up long term writing clients. Let's take a look at the best method for doing so.
The single most important thing you can do to build a client base is to emphasize quality in your articles and content. Google has really changed the way that content is developed online these days. Specifically, the Panda update and later developments placed a real emphasis on quality writing versus simple and spun articles. The longer, more detailed and better written the content, the more Google will favor it. If you can supply your clients with this kind of content, they will come back time and again. Let's take a look at how to go about providing them with quality content.
The first step to take is to clarify exactly what the client is looking for in the project. Clients will often fail to mention specifics that they have in mind. When the final result doesn't meet with their unspoken requirements, they often blame you. To avoid such scenarios, I suggest that you always develop an outline of the article you intend to write and then forward it to the client to make sure it meets their expectations. I've found this prevents misunderstandings from happening, which is to your benefit both because the client is happy and because you don't have to end up rewriting large parts of the article.
The next step is to really research your project. Although some clients want generalities, most these days want to see specific information on the subject in question. One tip that can really help you deliver value in your articles is to do a search for the keyword plus the word "study". This should give you a list of studies done on the subject in question. There are often studies even for the most esoteric of subjects. If you can find one that works with the approach your client wants to take, it can really set you apart from other writers in their mind. That's how you develop client relationships that last a long time.
Once you have done the research, the next step is to create an outline for your article or content. Some people prefer a general outline while other writers favor greater detail. It doesn't really matter which approach you take so long as you take one of them. An outline is great because it allows you to think through the article without simply jumping into the writing and then having to change it later. You can play around with the order of subjects and how you want the content to flow from subject to subject. If you don't do outlines now, I suggest you try it. You will be amazed how much improvement there is in the content you produce.
Finally we get to writing. Everybody has their own specific technique for writing articles and content. I am not going to make any suggestions regarding one being better than the other. The one thing I would mention, however, is if you do a large number of articles per day it may make sense to look at voice-to-text options. There are a number of different programs out there that will let you essentially dictate your content. I am using Dragon NaturallySpeaking for this article, but Microsoft offers a free voice-to-text version that comes with Windows 7 as well. Regardless, taking the voice approach can really help save your forearms and wrists over time.
The final step in turning out quality content is to proofread what you've written. Once I've completed writing an article, I will often do something else for the next 5 to 10 minutes. Then I will come back to the article and proofread it. While it is tempting to simply use the spell and grammar check commands on most word processors, you should never just rely on these. Run them once, and then make sure to read the article in detail. Once that's done, wait a bit and come back in proofread it one more time. After doing it twice, the article should be in excellent shape.
There are many people who feel that article writing may be a thing of the past. I tend to disagree. While building up links for SEO purposes through article distribution may have taken a hit, the other side of getting a site ranked is having quality content. To do this, your clients need a quality writer. Follow the steps mentioned above, and they will have one.
Shortcuts often have a bad connotation. They get you lost for one and they have the implication that you are cheating or not doing the full job. Baloney! When you are writing a book, shortcuts can mean the difference between publication tomorrow or publication next year. I vote for tomorrow, how about you?
Take a look at these three 'legitimate' shortcuts.
Have you ever written anything else on the topic you are about to write on? Articles? Reports? Blog posts? If the answer is yes, grab that material. You can create a book from material you have already written. Not enough material for a 100 or 200 page book? You can still use it and supplement it with content you write or better yet, have someone else contribute to the book and fill in the gaps. A book written by you and contributed to by another expert in your field can hold significant weight in your industry and will still have all of the power to create a fantastic income.
Shortcut #2 - Hire a ghostwriter.
Seriously. There are really good writers out there that will not charge you $100/page. Before you hire a ghostwriter it is important to decide how you want to work with them. Do you want them to do the research and outline the book in addition to writing it or will you do the research and outline and simply have them fill in the content? Will you record your thoughts and have the writer transcribe them and polish them into a book?
Once you know how you want to approach your book project, you are ready to find your ghostwriter. You can post your project on Craigslist, check with your local chamber of commerce to see if there are any writers registered, and take advantage of the numerous freelance websites available online like Elance. These sites enable you to post your project and have qualified writers bid on it.
Shortcut #3 - Interview people.
No time to write? Schedule interviews with people who have something valuable to share on your topic and record the interviews. Of course, tell your interviewees the purpose of their interview and get their permission. You can then take the recorded interviews, send them to a transcriptionist and then either hire a writer/editor to smooth the content into book form or leave them as is (making sure all typos and grammar mistakes are corrected). You will probably want to add an introduction, conclusion and maybe some resource material at the end of the book to add value and continuity but that does not take long and you can hire that work out too.
So you see, writing a book does not have to be overwhelming. You do not even have to 'write' it. Regardless of how your book is created, you will see tremendous benefits from getting it published and making it available to prospects and customers. Writing a book will change your life.
I had the honor of attending the First World Women's Forum 2007 in Seoul, Korea recently thanks to one of my clients who invited me to go with her. Women from all around the world came to this event to learn from others and speakers came to present their unique ideas.
I met many of them including Member House of Representatives Japan; presidents, deans and professors of key Universities around the world; President of Korean Women Entrepreneurs Association and many, many more. The one that touched my heart was the Former Member Iraqi Governing Council. She had a story to tell and so did the others. Many women dressed in their traditional country colorful garments. It was an experience I will never forget.
Isn't that the type of book you want to write? One that people will never forget and that they find helpful. Of course we probably don't have a memorable story like someone from Iraq, but as entrepreneurs we do have a story to tell. Stories that will help our clients find a solution to their problem - whether it be "How to keep your car in top performance in 10 easy steps" to "Remodeling your house made easy."
Your business is unique or clients would not be going to you to get your expertise information to solve their problems. Isn't it time to create your book? How do you help your clients? What solutions do you provide? Where can they get answers to their questions? Your clients get it from you!
Get that recognition you deserve and build your business. Write a book or booklet to give to your clients. It's a great promotional piece for your business. Can you think of 12 problems you solve for your customers? Write them down. Now go back and write a few keywords under each of the problems that you want to share with your clients to help them get the answers they need.
Did you write those 12 problems and solutions? Congratulations! You now have 12 chapters for your book. Or if it's short, make it a booklet. You are ready to write. A way to get started is to ask a buddy to help you review your topics and ask the questions that will help you to fine-tune your book idea. A book coach can also help you by providing a roadmap on how to write, publish, market and promote your book.
Now is the time to start writing your expert book. In no time your book idea will come to life. Your story will be just as unique as the interesting ladies from the World Women's Forum. You can do it. Begin today and by the end of the week you will have the beginnings of your great book.
Copyright 2007, Joan Clout-Kruse. All rights reserved.
Some of the most flexible giveaways an enterprise can use are logo pens. The custom writing instruments fit any event, if it is a trade display, a merchandise launch, a job equitable, or a conference. They're well liked giveaways not only with recipients who will habitually find a use for them but furthermore for businesses looking for gifts that will help them construct visibility without costing too much.
Logo pens are particularly handy when one is aiming at school scholars, who will habitually need them. If you need to do some primary advancements for a job equitable, giving out custom writing instruments will help disperse the phrase about your event. Aside from encompassing the time, venue, and designated day of your job equitable, recalls to display your company's Website or e-mail address where applicants can drive off their resumes. Adding a hotline for inquiries or for telephone meetings are large ways to pace up the assortment process.
Pens are functional pieces to have in trade displays and seminars, when every individual desires logo pens to compose certain thing down. It assists to alignment them in bulk. You can drive the custom writing instruments by posted letters to purchasers or prospects that you anticipate to glimpse at the show. Remember to have your booth number imprinted and the title of the display in addition to the venue and designated day so they understand where to find you.
Promotional ballpoints make good enterprise cards as well. Instead of giving the common business card, which numerous persons are inclined to misplace, why not distribute logo pens and custom writing instruments with your title and communicate number? That way, persons who need your services will most expected have your communicate data inside reach.
Pens are furthermore a good ways to broadcast a shop opening. You can distribute these promotional writing instruments with a coupon and an request for persons to visit your story. Offer a discount to the first 100 who arrive by so persons are inspired to go. If your shop boasts 24-7 deliveries, it's a good concept to add your hotline to the ballpoint so persons who need you any time of the day will understand how to get contain of you.
Writing articles is truly a powerful and effective promotion tool for your business. Besides being absolutely free to do, it works in a number of ways to boost your business. If you want to bring in highly qualified and highly targeted visitors there is really no better medium. When used properly your articles can turn your lack of traffic into a stampede.
Below I will show you 3 simple steps on how to write articles fast.
#1 How to write articles fast: Keep your article at 400 to 800 words. A full typed page is 500 words. When writing for your e-zine, your article should be even shorter. It should take readers about 5 to 7 minutes to read your articles.
#2 How to write articles fast: here is an easy formula for writing your articles
Grab the attention of your readers with a strong headline.
Write your introduction. Use just a few sentences to explain your position on the topic.
List around 5 good points
Expand on your main points with a few sentences.
Write your conclusion. This could be a call to action or an opinion you want the reader to acknowledge or adopt.
#3 How to write articles fast: Vary the types of articles you write.
Include step by step instructions. If the information is to long for your article, link it back to your website
Select a topic your readers care about and interview an expert. What trends are on the horizon? What actions, products or services do they recommend? Interview your expert in person, by phone or by email.
If you have a satisfied customer, write about their experience using your product or service.
Attend an industry seminar or conference and write an overview of what you learned.
By using the simple steps described above you will soon know how to write articles fast and your free traffic will soon be stampeding to your website.
Custom essay writing is a demanding exercise that calls for writers to be in appropriate mindsets in the pre-writing and writing processes of the exercise. Writers that seek to achieve the best of results in essay tasks must summon their perceptual, research and writing faculties in well balanced manner that will incontrovertibly demonstrate the maturity and the coming of age of their research, writing and critical capabilities. Custom writing demands that the writer be disciplined if he or she has to handle the multi-tasking approaches that characterize the feasible custom essay drafting and compiling strategies.
Before delving into the nitty-gritties of gathering and putting though formulated and gathered ideas on the essay topic, writers must be sure that they have clearly understood the topic and have sufficiently construed the denotations and connotations of the key terms used in the essay topic of thesis statement. This enables writers to locate essay subject into its appropriate conceptual and philosophical framework. Many writers especially inexperienced students usually falter in the writing of essays due to an abysmal lack of understanding of the defined requirements of the essay task outlined in the thesis statement. Critical terms to watch out for include the imperatives like 'analyse', 'critique', 'describe', 'discuss', 'explore', etc.
Writers must understand the different requirements of custom essay writing tasks implied by these thesis statement or essay topic imperatives. An essay that analyses is unmistakably different from the one that describes. The former requires a critical presentation of concurrent and divergent perspectives whilst the later requires the outlining and illustrating of the dynamics and dimensions of an issue or any object in focus without necessarily critiquing any aspects.
Failure to correctly interpret the essay task imperatives often results in undesirables like failure or failure to obtain one's set satisfactory goals and standards and the impact of failure may deteriorate into feelings of dissatisfaction and profound disdain of one's self.
When writers get to understand the actual requirements of the custom essay task, they are empowered to conduct relevant and adequate researches in order to gather all relevant and related facts and opinions that will enable them to present balanced and professionally articulated arguments and standpoints in the custom essay Writing also exerts significant demands on the exploit of a writer's polished and prolific writing acumen. The manipulation of language in inventive, incisive and non-overbearing parlance comes as the crux of the actual custom essay writing exercise. Writers who fail to pay adequate attention to the aspects of presentation run the risk of letting their research and knowledge substance waste away in the knitting of unprofessional and mediocre write ups. This again must be expected to precipitate failure.
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Before you actually write the e-book we are going to write the sales letter first. Now I suggest you write it in Microsoft Word and save it. Then we can transfer it to the main "Sales site Page" when we are designing our basic site in step 5
The main reason we are writing our sales copy before we ever write a word in our e-Book is because it hasn't actually being created yet, which means there is absolutely no limit what you can write in your sales letter. The sales letter doesn't fit the e-Book; it's the other way around.
Now you can describe exactly what your e-Book will show to the potential customer. There are no restrictions on what you can write in the sales letter. When the sales letter is completed you can then incorporate all the ideas you have come up with into your e-Book
Your sales copy must do the following three things
o Get the attention of the prospects
o Communicate the benefits of the product
o Persuade the prospects into the desired action
Remember the most important part of your page design is your actual sales copy. A fancy website and graphics help but the key is in the words used
Sales letter Structure
o Info product
This is the structure that you should use for your sales copy. If you check out the best sales letter they will all follow this formula?
The main function of the header/title is to grab the reader's attention. The header should be displayed in a large, bold font. This demands your potential customer's attention and intrigues them to read further on. Include your logo or e-Book cover (discussed later on) close to the header. If you header is not well designed you run the risk of losing the potential customer straight away. Spend time creating your header.
This section promises the potential customer a huge benefit which is almost too good to be true. It's OK if it's a bit too unbelievable the testimonials will take care of that. Here is an example of such a headline
Discover how my 5 step affiliate programme can increase your income by 10,000 a month
In this section you include testimonials that old/new customers have sent you about your product or service. You probably don't have any customers yet so email some potential ones your e-book for free in exchange for a testimonial. When you do start selling you can always ask a new customer for one.
Now the testimonials page has assured the potential customer that you can fulfil the promises you made in your header also you have gained a bit of trust from your potential customers so anything else you say that follows the testimonials page will be taken as true. This is the reason why the testimonial is placed at the top to gain trust right away where if it was placed at the bottom after presenting some good sales copy it may be already too late.
Info and product
In this section you will give info on what your product or service is about. You should show your customers a list of problems in this area. Agree with the customers, on how frustrating these problems can be and how you, yourself dealt with these problems. The key is to show the person that you have a deep understanding in this area and you are an expert on the subject. That is very important.
Next you must introduce your product as the solution to the problem. Then you must have a proper e-Book cover design. This is crucial. Many people have never purchased an e-book so you must give them some idea what exactly they will be purchasing
Benefit This section is basically telling your potential customer of the benefits they will receive from purchasing your product. Show your potential customers the enjoyment they will get from using the product. Give them as much information on your product as you can. Use bullet points to emphasize the benefits. Put in another testimonial just to remind the person that it's all true. Keeping their trust is highly important.
This is a powerful tactic used to increase sales. Including free bonuses with the purchase of your e-Book will increase the perceived value of the e-Book. Also a deadline on bonuses is also a good way to speed up consumer purchases. Bonuses also reduce the risk of money back returns
Offering a guarantee to your potential customers takes the risk off their shoulders. A good guarantee is the final bit in the jigsaw that will make the person finally purchase the product. The agreement is such that if the customer is not happy with their purchases then can get a full refund. You must remember that lots of your potential customers will be "first timers" therefore a guarantee puts their minds at ease. Guarantees can be 30 day, 60 day, or lifetime; however such guarantees must be backed up with an exceptional product.
This is one of the most important steps in the sales letter; this is where you close the sale. In this section you must include your most appealing benefit and finally ask for the order, because if you don't they wont. Finally make it easier for them to order like an "order now" button shown below.
At this stage you should start to write your sales letter in Microsoft word we will concentrate on the html design and implementing the sales letter in it in section six but for now just concern yourself with writing your sales letter. To help you here are some of the web's top e-book publishers sales sites. You can check out my own sales page at http://www.ebookprofitmaker.com
Sales Letter generator
OK ill now offer you an alternative to writing the sales page yourself. Only use this if you are willing to spend some money. You may want to check out this piece of software that actually writes the sales letter for you. All you do is answer the questions it asks and you will receive your sales letter. You can find this software at sales generator here
Credit card Transactions
Finally you will need to find a credit card processor later on so your e-Books can be ordered. The one I seriously recommend is Clickbank. Ill go into them in more detail in section 6 but for now I want you to know that all these company's, including Clickbank, have a set of rules that you must abide by to use their software. Don't panic ill go through these rules now. Basically it involves putting a certain amount of details in your sales letter and product delivery page so you can be accepted by your credit transaction company. So here they are:
You must provide on your sales page:
o Detailed description of your product
o Buy now link
o Explain how the product will be delivered
o Mention how long the delivery will take
*remember theses are rules not suggestions
So that is everything you need to know on how to write your sales letter, before we move on to step 3 lets summarize what we need to do to write the perfect sales letter
We need to: o Write the sales letter before the e-Book
o Sales letter structure must have , header, promise, Testimonial, info and product, benefit, bonuses, guarantee and summary
o You can have your sales letter made by Sales letter generator
o Certain set of rules should be included in the sales letter for the purpose of the credit card transaction company
How do you define your niche? Is your niche a collection of individual prospects with individual needs? Or, is your niche a group of business people with similar needs? It would take a great deal of effort to write custom articles tailored to each individual in your niche. To multiply your effort, identify the special characteristics that define your ideal customer. Then, tailor your articles to grab the attention of your ideal customer.
Writing articles for Internet publication sometimes seems like a tedious task. Sharing your expertise through niche-specific content in many articles confirms that you're here to serve your market. Rather than rewriting articles, write a list of activities that are done by all successful businesses. Write articles from the activities list. In this article, read about boldly doing things differently to interest your ideal customers. Announcing 3 nifty methods to accelerate your good Internet article writing.
1. Manage your writing time by routinely writing articles according to a specific outline.
2. Stay in touch with your customers. Share helpful information that helps them achieve their goals. As you stay in touch with your customers you are working your list. Avoid making a mistake of building a list and then forgetting to interact with the people interested in what you offer. Write an article about the importance of staying in contact and developing relationships with your list.
3. Study what your competitors do. Look for what's missing and causing inconvenience to your niche. Offer the convenience in your business and capture your competitor's customers. Write an article about this.
I was once part of a brilliant plan for a farmstead business. Grow seed potatoes for sale as an extension of our garden program - organic seed potatoes. So we made our first mistake; we planted acres of potatoes. Now that they were growing, those acres (not customers) became the driving force behind our business development. We needed a way to process all those potatoes and keep them through the winter. We also had to prepare for that great surge of orders we knew would come in.
So we spent money. We built a large storage facility with state of the art temperature control. We built handling equipment and bought harvesting equipment. Then the harvest came in, not quite as many tons as we had supposed.
Marketing? Our marketing efforts boiled down to one question and one answer. Do we have buyers out there? Sure, lots of them!
What if we had looked for small business advice? What would they have told us? Write a business plan. We did that. Get all your legal and accounting requirements worked out. We did that. Develop a marketing plan. We did that.
This is the typical approach to business; this is why most businesses fail. Do not fall into this pit.
The window for selling seed potatoes is two months long, from mid-March to mid-May. Then it's over. We sorted, we packed, we shipped, and at the end of April, hardly a dent had been made in our great store of seed potatoes. In the end our sales covered the cost of sales. There was no money for next year's crop, or labor, or investment.
And in all that we did, we thought little about our customers, who they were, where they were, what they wanted, how we were going to connect with them. Yes, there was some thought about "marketing" as a general concept, but thought only. No actual interaction with people.
Thinking about your customers, writing marketing plans, developing strategies, all these are simply exercises in self-fantasy.
What should we have done? Half an acre, maximum. A variety of kinds and sizes. A ton, maybe, which would have fit easily into our old storage facility, an amount slightly more than our normal potato harvest.
And then we should have taken those seed potatoes and spent our money in March through May, travelling our market area, talking to gardeners and farmers, selling, giving away, asking questions, weaving together an understanding of who they were and what they wanted.
Usually, on the homestead, we want to make a little extra money from something we are doing. If you want to start a business, don't start with a business plan, that comes later. Don't start with market surveys; they come later. Don't break any laws, of course, but the first thing you do is take a few candles, or eggs, or whatever you produce, and sell it. Talk to those buying your products. What do they want, how do they want it, how much do they want, how do they want it packaged, how do they want to buy it? Only people who have actually bought from you already can give you the information that you need.
So often, start-up businesses are rooted in selfishness. It's all about how does this fit into what I am doing? How does this serve me? Get yourself out of that way of thinking. Put your customers first. What do they want? How can you serve them?
Do you want your business to make way more money while you work less? Do you want your customers to be so loyal that they wouldn't dream of calling anyone else?
If you just answered yes, (and I know you did) read on...
Before I share my secrets for bidding on in-home service jobs and building customer relationships, do you mind if I tell you a little bit about myself?
At the time of this writing I have over 32 years experience creating, building and eventually selling service companies.
Currently, I own and run a nationwide carpet repair company with locations in nearly every major city across America. In addition to building and running my own companies, I've been trained by several well known sales trainers.
When providing personal training to outside sales people their revenue increases by an average of around 25% - 50%.
Here are the 25 keys I promised you.
First of all stop being a salesperson. Stop it right now and never go back to selling your service. Take the word sales out of your vocabulary and replace it with enrollment. Aspire towards greatness in the art of enrolling prospects into choosing your service. Nobody wants to be sold anything. People want you to understand their problem and be the solution to their problem. When you solve a persons problem you won't have to sell anything. Help someone out and they'll never forget you... when they need help.
2) You don't have a service company.
In actuality you have a marketing company that enrolls people into what you have to offer. Everything you say, write and do for the prospect or customer should be all about enrollment.
3) You aren't "a" contractor, you're "their" contractor.
When you become an enrollment expert, you cease to be just another face in the crowd. You're not just another contractor that wants your prospects money. Instead, you're promoted into their inner circle. You become "their" good friend, "their" expert and "their" advocate in your field.
In the prospects mind you're no longer a carpet cleaner or a plumber or a contractor. You're now part of their lives as "their" contractor or "their" carpet cleaner or "their" plumber. If you really care about your prospect, they'll know it and will always call you first and wait for you when you're busy.
4) The two most important questions.
With every statement you make to your prospect, answer one or both of these questions that your prospect is always thinking:
A) What's in it for me? B) What's so great about that?
For every service or product you want your prospect to want to buy give him several benefits. For example: "We offer Scotchgard to protect your carpet. When you use genuine Scotchgard instead of what most guys are selling, your carpet will release dirt and sand easier when you vacuum it. This in turn will make your carpet last longer because sand cuts through the fibers of the carpet. removing sand from your carpet on a regular basis will save you a lot of money in the long run as well as keep your home looking and feeling cleaner."
When you answer the two questions that your prospect is thinking to his satisfaction, you will have turned him into a customer.
5) Be a fishermen, not a hunter.
A hunter stalks his prey, a fisherman makes himself attractive. I'm not saying that you shouldn't be proactive. Quite the contrary, you do need to advertise and promote yourself but when you get the prospects' attention, stop hunting and become the fisherman.
Here's a great homework assignment for you. Make an avatar of your best customer and then put yourself in his shoes. Write down what that customer is attracted to. Write a long list of everything that customer is looking for. Then become the type of company that your best customer is seeking. Bait the hook, set the lure and attract them to you.
Note: Women have been doing this to attract men for thousands of years, now men, you can do it to attract your customers.
What people crave from you is your authenticity. Your potential customer is a real person. As a real person he wants to be heard, acknowledged and treated with respect. Before they care about your service, they want to see your genuine self and know that they can trust you. The potential customer wants to know that you are honestly a caring person and that as a caring person you have their best interest at heart. A very old expression is, "I don't care what you know until I know that you care."
7) Promises, promises. Keep them!
Promise to be at their home on time. Give your prospect a window of arrival and tell them that you'll call them first to let them know that you're on your way.
Always be on time and always call first. It is okay to call two or three times during the day to let them know what to expect from your schedule. People understand that you're a busy person but nobody likes to be left waiting. Most people are sick and tired of contractors being late.
I can't tell you how often people greet me and thank me (the first time we meet) for calling them and letting them know I was running late. Isn't it great to be thanked for being late? It is all about being in integrity with your word.
Don't lie to your prospect. Don't even embellish the facts. It is not good for sales and not good for your spirit. You may think you're getting away with it but in the long run you won't. Deep inside of all of us we have a B.S. meter. Most people make emotional decisions and if you are a dishonest person, that internal B.S. meter will register. The prospect may not realize consciously that you're a liar but he will know in his gut that something doesn't feel right.
Once a prospect realizes that you're a good person and that you care about him, he'll want you to solve his problem. To think that you need to sell something by stretching the truth is the wrong approach.
When people trust you because of your honesty, integrity and authenticity they can see that you are genuine and will trust you to become the solution to their problem.
9) Earn the right by being their expert.
Before anyone believes that you're the solution to their problem they need to respect that you know what you're talking about. You don't get their respect without earning it. Listen carefully, repeat what you've heard and then explain in detail how you will solve their problem. Take whatever time is needed to teach the prospect a few things that they don't already know or understand. This will set you up as the expert.
10) Build the relationship on a solid foundation starting with the first phone call.
From the moment the phone rings the relationship is building. If it's done right, the customer starts to have a good feeling about you and the business from the moment that the very first phone conversation starts.
To build a relationship, it's a good idea to speak at the same speed as the customer, don't interrupt, repeat what you hear, be a sympathetic listener and friendly. Use the same words as they do. If they call a run in a Berber carpet a pull in a Berber carpet, they you call it a pull in a Berber carpet too. If they call a carpet ripple a bunched up carpet, then you refer to it as a bunched up carpet. Be sure to speak the same language as the customer by using the same words.
11) Meet and greet
Most people are a little or a lot suspicious when they answer the door. They don't know you. You're a stranger and you want to come in their home. When your prospect answers the door he should see a clean cut, properly dressed professional, smiling a gentle, authentic smile.
Tip: Don't arrive with a phony smile. When they see you for the first time. Have a faint hint of a smile, then allow your smile to grow naturally after you have eye contact. Be real about it. Be happy to meet them. Let the smile be real. Let the smile start at your heart and work it's way up. There are not many things more disturbing, than a big phony smile.
Don't be a stranger. By being easy to identify (and identify with) your prospect feels comfortable with you. Why do you think Doctors wear lab coats? Why do policemen and firemen wear uniforms? All to help you instantly identify them as the authority in their field. So wear a company shirt with the logo and your name on it and hand the prospect your business card right after you say hello.
Note: Don't hand your business card over while saying hello. It takes away the chance you have to make eye contact and disarm your prospect with that winning smile of yours.
When you call before you arrive your prospect has at least heard your voice once. If you've called two times plus you've scheduled the initial appointment, then the prospect has talked to you three times before he's ever laid eyes on you. This way you don't seem to be a stranger.
Getting to know the prospect is a lot like a man getting to know a woman. A wise man will take his time. When the prospect answers the door, make yourself comfortable being outside for another moment. Introduce yourself and wait for the prospect to open the door to let you in. Before you actually step inside say, "May I come in?" Don't assume that you can walk in the house. Don't make any forward motion towards entering their home until they've given you the okay. Little by little you can become more familiar with the prospect. Take it slow.
14) Tribe mates.
Become part of the same tribe as your prospective customer by discovering what you have in common with your prospect. Pay attention to the details of his home. As you walk up to the house and as you enter their home, notice what they're interested in. Break the ice with some small-talk for a minute or two about what you have in common.
If they have a Ford Mustang and you like Ford Mustangs, talk about that. If they have a koi pond and your grandmother loved koi, talk about that. If they have little ceramic figurines, talk about how you or your mother or your best friend loves those things. Talk about their dog or cat and make friends with the pet.
I'm not saying to be phony or make up something that's not true. It only takes a few seconds to find some things that you honestly do have in common with them. The more you have in common with your prospect, the more they'll feel like you come from the same tribe and the more comfortable with you they'll become.
15) Build value
Explain how your are the solution to their problem in detail. Educate your prospect about your product and how great it is. Remember the two most important questions and continue to answer them. Let your customer know how difficult your task will be by talking about the special tools you'll be using or the amount of effort required.
In my business, people often call me to patch a carpet. In the customers' mind there's only one thing that they need me to do, just patch the carpet. I build value by explaining how I patch their carpet. It's not a one-step process, it's more like ten different processes that need to be accomplished before their carpet will be patched to their satisfaction. Ten steps has more value than one step. By the time I've explained all of the different steps required to patch their carpet, the customer really believes that I know what I'm talking about. By taking this time with the customer, he also has a chance to see that I genuinely care about him and his home. In addition, he also sees that it's not as easy as he thought and that it's going to take work and skill. By realizing that it will take more effort than he thought, he becomes willing to pay more for the job. Most people are willing to pay extra for a job when they understand how much work is required.
The easiest way to have a satisfied customer is to give him reasonable expectations from the beginning. When you explain how you'll solve his problem, make sure to explain the downside. In my case, with carpet repair, I'll say something like, "We can do this... but you'll probably see the patch. I think it'll look a lot better than what you have now, but again, you may be able to see the patch when it's done." Then write what you said on the agreement so that there's no misunderstanding.
17) "Raise your money thermostat." Phrase taken from Secrets of the Millionaire Mind by T. Harv Eker.
Remember that your money issues aren't necessarily your customers' money issues. For example, you may believe that $125.00 is a lot of money, so you're not comfortable charging that much. In reality, your prospective customer may be more than happy paying double that amount.
My suggestion is to raise your rates by 10% - 25% and test the results. You will probably notice that your prospects are more than willing to pay the higher price.
Wait a couple of months, then raise your rates again. Your money thermostat will raise as your prices increase. You'll know you've gone too far when you start losing bids.
18) Giving the bid
The first thing that comes out of my mouth when it's time to talk about the price is "I want to give you a discount but first let me figure out the total cost of the repair."
I estimate the highest amount that anyone would normally charge and then write "Full Price" and put that figure on the agreement, circle it and then draw an X through it.
Under the full price I write, "Discount." Have it be substantial. Write the discount amount in a dollar figure not a percent.
Under the discount I write "Total Discounted Price" and write the total.
19) The discount
When I approach the potential customer with the written agreement, (notice that I don't call it a contract) I repeat that I want to give him a discount. Then I explain to him why I'm giving him the discount. Make the reason honest.
20) Getting the okay
I show the potential customer the written agreement and say something like this.
"Okay, so I have this all figured out now. I do want to give you a discount because I don't want to walk away empty-handed. It seems to me that the full price for something like this would be around $450, but because I want to make sure to get this job I'm taking $75 right off the top so that I can do it right now."
Never ask for a signature. Simply put an X at the bottom where you want the customer to sign and say, "All I need is your okay right here and I can get started." People want to say okay when they trust you. Remember, he called you to solve his problem. Don't make a big deal about getting him to sign a contract. Simply giving you the okay with his John Hancock is a lot easier to swallow than entering into a legal and binding contract.
Give a 100% unlimited lifetime labor guarantee. Put it in writing and be sure to explain to the customer that the materials will wear out before your workmanship fails.
22) Mark your territory.
If you can't do the job right then and there, at least do something to start the job. In our case, we may pull up the edge of the carpet and flip it over to check the condition of the padding or the condition of the tack strip. The thing is... once you've started the job, it's unlikely the customer will cancel. The downside of doing it this way is that if the customer does cancel the job, you'll need to return to put things back.
When you are the best at what you do, your confidence shines through. People are attracted to that confidence. Not only will prospects be attracted to you and your service, but you'll feel good about yourself and your work.
24) Follow up
When the job is finished, call your customer back to follow up. I call and say, "Hi, this is Steve from Creative Carpet Repair. I'm just calling back to ask a couple of quality control questions." I then ask if they're happy with the job. If yes, would they refer us if they get the chance. The customer normally says, "Yes," and I then ask if I can send them a few business cards. Send the business cards along with a thank-you letter the very same day if possible.
25) Repeat business
I normally wait a year before I call them back to see if they need my services again although in your case it may by wise to send them a note every six months. Repeat customers have most of the relationship work already built in from the last time. When you talk to them on the phone, they'll be happy to hear from you and when you go to their home, it'll be like you're old friends. Everything goes much smoother with repeat customers.
Some of the most flexible giveaways a business can use are logo pens. These custom writing instruments fit any occasion, whether it is a trade show, a product launch, a job fair, or a conference. They're popular giveaways not only with recipients who will always find a use for them but also for companies looking for gifts that will help them build visibility without costing too much.
Logo pens are especially handy when one is targeting college students, who will always have a need for them. If you need to do some initial promotions for a job fair, giving out custom writing instruments will help spread the word about your event. Aside from including the time, venue, and date of your job fair, remember to indicate your company's Website or e-mail address where applicants can send off their resumes. Adding a hotline for inquiries or for phone interviews are great ways to speed up the selection process.
Pens are practical items to have in trade shows and conferences, when everyone needs logo pens to write something down. It helps to order them in bulk. You can send these custom writing instruments by mail to clients or prospects whom you expect to see at the show. Remember to have your booth number imprinted and the name of the show plus the venue and date so they know where to find you.
Promotional pens make good business cards as well. Instead of giving the usual card, which many people tend to lose, why not give out logo pens and custom writing instruments with your name and contact number. That way, people who need your services will most likely have your contact information within reach.
Pens are also a good way to announce a shop opening. You can give out these promotional writing instruments with a coupon and an invite for people to visit your story. Offer a discount to the first 100 who come by so people are motivated to go. If your store offers 24-7 deliveries, it's a good idea to add your hotline to the pen so people who need you any time of the day will know how to get hold of you.
Today, online business owners are seeking the best article writing services to meet their needs. Competition in writing is strong and so article writing services must meet the expected needs of their customers with powerful and unique content. When quality content is enjoyed, clients are assured they get their money's worth and are more likely to become returning customers.
For a company or individual to succeed in the industry, they must possess strong writing and marketing skills. No one will buy articles from a company that does not market itself properly. As the saying goes, "first impressions are lasting." With strong writing and marketing skills offered by content writing services, customers will be able to attract new business to their organization.
Good grammar must always be used when in the process of executing customer assignments. Experienced professionals have a reputation for proof reading their work thoroughly before passing the content on to their customers, hence the client benefits from well-written content.
For the success of those who provide content to clients, keyword density must be included for search engine purposes. People search the web regularly for information that they need and they do so with the help of keywords or keyword phrases. Content writing services use special software known as "keyword density" tools to check the keyword density of content. Content writing services will result in an increase of traffic on the web to boost the customer's sales because of the effective use of keywords.
Related keywords used to search the web are another means of writing quality and powerful content by article writing services. Customers that are searching for particular information may type a keyword closely related to another one to locate what they are looking for.
While some customers may submit assignments along with keywords to be used in article text, others do not assign keywords and keyword phrases by the content writing service that they employ. Articles written using keywords and keyword phrases are found by search engines as well as customers.
Writers as a whole love to grab the reader's attention and so content writing services must accomplish their job with this in mind. Customers using their services should feel pleased after a writing assignment is completed.
Customers benefit by buying unique content from providers of this service and so professionals employed by these companies are required to avoid plagiarism. Most use the "copyscape software test" to ensure that articles sent to them by their writers is not stolen to protect their customers from any embarrassments related to plagiarism.
Some companies offer other things such as "spin article versions," "SEO off page," "outsourcing services" and "SEO coaching sessions." Customers can decide on what service they require and submit their assignment/s with full description on how they want their content written.
Employing a company or individual to write unique content to boost your business is necessary for you if want to take the hassle out of doing your own writing. Because of the experience that content writing services have, you will not need to worry about a decrease in traffic or potential customers.
Let's be honest - It's not easy to write an ad that grabs people's attention and inspires them to buy.
Before you even think about writing an ad, you need to have a clear idea which customers need your products and why. This takes some thought, and it may mean changing your customer niche to attract different customers, or changing your products and services to accommodate the customers you attract. Either way, you have to match your products with the real needs of your clients.
If you haven't identified your target market and narrowed it down to the customers who really need what you sell, you might as well stand in football stadium during half time and hope someone will hear you. Without a focused target for your ad, you have nothing to aim at, and you'll miss the mark. Just like someone in a football stadium at half time -- lots of people will see you, but no one will bother to listen to what you have to say.
A targeted customer will, by definition, see how your products can help them.Your ad copy will not only engage their interest, it will make them think, "That's what I've been looking for!" And that kind of response makes selling a snap. Here are some important ideas to help you to define your message-to-market so it grabs the attention of the right customers.
Define your "message-to-market" so you can name exactly what you sell, what it does, and who you're selling it to. Are they men or women, old or young, active or sedentary, married or single, etc? What does your product promise to do for them?
Figure out who wants what you sell, why they need it and what specific things make your product attractive to them so you can write ads that are specific.
Position your business so that it stands out from others in your field. What's unique about your product or business services? How can you convey that to your customers?
When you've written out your answers to the questions above, you are now ready to write ad copy that's designed to attract customers who are ready to buy what you sell.
When you write an ad, the key to grabbing your customer's attention is to offer a genuine solution for their problem. Think of it as "What" you do and "Who" you do it for. This is the idea behind a "target market." Your Who is already clear in your mind so that writing ads about the "What" that attracts your customers will be a whole lot easier.
A targeted customer will understand that your products are relevant to them, but you still need to let them know just how much you understand their needs. (This is the "Grab" part.)
Taking the time to find out exactly who your customers are and what they really need is all part of defining your niche market. Always keep your ears open and find new ways to connect with specific needs, beliefs or problems. Do they want more variety, better quality, safer products, cheaper prices, faster delivery?
A convincing ad always highlights a specific need and offers a solution that's a "no brainer." It greases the hinges in your customer's imagination so that they're ready to buy before they even contact you or walk through the door. A targeted customer recognizes that your solution is valuable to them, and that makes closing the sale very easy to do.
So get clear on those first 3 steps and in my next article, I'll outline the exact ingredients you need to write great ads that inspire your customers to buy. We'll look at how to make specific offers that solve their personal problems and cause them to have the "I need that" response that makes closing the sale easy.
Complaint letters aren't always fun, but sometimes they need to be written. In many cases, if people don't complain, the problem agency at fault (i.e. company or government) won't even know that the problem that you and others may have experienced even exists.
Ultimately, legitimate complaints, by even a few people, can (and often do) result in better service for everybody. Not only that, writing complaint letters can be personally beneficial too!
That's right. Writing complaint letters can be an empowering and therapeutic experience! It allows one to take action instead of playing the role of a victim and "nursing" an ongoing resentment towards a company about poor service or treatment received. Once the complaint letter is written and in the mail one can "let it go" knowing that one has done something tangible and constructive about the situation.
Not only that, but properly written and handled complaint letters get action!
After I started writing complaint letters, I began receiving gracious letters of apology and contrition from senior executives including bank vice-presidents and VPs of marketing for giant corporations.
Getting those in the mail, felt one heck of a lot better than "polishing" an ongoing resentment and getting even angrier the next time something bad happened. Sometimes I even get discount coupons and free merchandise!
THE 10 SECRETS
Here are some strategies I have learned for writing complaint letters guaranteed to get attention and action.
1. Write To The Senior Person Responsible
It is important that you get the name and detailed mailing address of a very senior person responsible for the product or service that you are complaining about. I generally try to write to the V.-P. level. Never go below Director level if you want a serious response. Name and address information can be obtained from the organization's Web site or by calling the company and asking for the name and title of the senior person who you should write to.
2. Don't Send An E-Mail
When it comes to sending a serious complaint letter to a company or the government, don't send an e-mail, regardless of what it may say on their Web site. E-mails are usually handled dismissively by low level "customer service" people. If you want serious attention and action, the formal written complaint letter is the only way to go. When it arrives in the VP's office (yes, by snail mail!), it triggers a bureaucratic process that ensures that the right people will see your letter, and will act on it.
3. Keep It As Short As Possible
Preferably no longer than one page, two at the most. When drafting a complaint letter there can be a tendency to go on and on just to make sure the recipient gets the point. Keep it as short as possible, but without diluting the facts of your message too much.
4. Give It A Heading For Identification
Place a heading at the top of the letter with information that the company or agency will relate to, such as your account number or customer number. Make it easy for them to find you on their computer filing system.
5. Clearly Explain The Situation
Make sure that you give all of the specific details needed so that the company or agency can verify your claim without you having to get into an endless game of telephone tag with them. Include specific dates, times and places, as well as the names of people you dealt with. If you're not sure of these details when composing the letter, call them back and ask for the specifics. (You don't have to say it's for a complaint letter).
6. Use A Positive And Respectful Tone
I have found that the best approach is to use a positive upbeat tone. Remember, you are writing to a senior person who probably sympathizes with what happened to you. Your tone should convey the message that you are the innocent victim and you understand that the company wouldn't have done such a thing deliberately.
7. Send Copies If Appropriate
There can be cases where it is wise to send a copy of the letter to other parties just to make sure that you will get some serious action. For example, in a case where you have been told to write to the Regional Manager of a program, it is often a good idea to make sure that someone in head office also gets a copy. I sometimes send a copy to customer service or customer relations offices at the national level.
8. "Shame" Them As Much As Possible
Companies that claim and advertise high levels of customer focus and service do not like to be criticized in those areas. If you have a strong case that makes them vulnerable in one of these areas, use as much ammunition as you can to embarrass them in these sensitive areas. Modern marketing terms such as: customer relationship management (CRM), one-to-one marketing, most valuable customer (MVC), and customer-centric focus, all tend to get their attention. Also, using such terms makes you sound like an authority.
9. Imply You Might Take Your Business Elsewhere
I always do this near the closing. Companies don't like to lose customers, especially long-time customers. Senior marketing people are well aware that study after study has shown that it costs five to seven times as much to recruit a new customer as it does to hold on to an existing one.
10. Ask For An Early Reply
In the closing paragraph of your complaint letter, state specifically that you are expecting an early reply. Make sure that you follow-up by phone or e-mail if you have heard nothing in three weeks. Some companies will send you an acknowledgement letter stating that they are working on your case and will get back to you within a week or two.
Use the above strategies and you are sure to get action from your complaint letters. And, don't forget the old truism "the squeaky wheel gets the grease"!
To see a fully-formatted "real-life template" of a letter of complaint, go to the following link:
Think quick. In 10 seconds, can you list the 5 key benefits you offer your customers?
I bet you said "Yes". But are you sure you listed benefits? If you'll bear with me for another 10 seconds, I'd like to test out a theory on you.
Recap your answers - maybe even write them down. Now list the 5 main things your business does. In other words, what are your 5 core services? What are the 5 core features of your product?
If your first list looks anything like your second, chances are you're mistaking features for benefits. As a result, it's likely that your marketing materials aren't engaging your customer. Customers don't want to know what you can do. They want to know what you can do FOR THEM.
Don't talk features - talk benefits.
Don't be alarmed. You're not alone. Most business owners and marketing managers are so close to their product or service that they have a lot of trouble distinguishing benefits from the features of their offering. Ask a web host "what are the benefits of your service?", and you'll likely hear something along the lines of, "we offer load-balanced server clusters." But that's not a benefit... that's what they do. The benefit is superior uptime and performance.
In fact, so many people think features instead of benefits that it can work in your favour - to dramatic effect. If you can accurately identify your benefits, and convey those benefits to your market, you'll be light-years ahead of most of your competition. You'll be converting leads into sales while they're still bogged down trying to promote features.
So if you've ever sat down to write a sales letter and wondered how you're going to grab your reader's attention, or you've ever gone 'round in circles writing draft after draft of web copy without ever hitting the mark, now you know where you were going wrong.
The only question remaining is, how do you do it right? Advertising copywriters and website copywriters do it all the time - and most of the time, they do it with benefits. Benefits are the copywriter's holy grail. But if you're not a seasoned copywriter, how do you identify the benefits you offer your customers?
There are any number of ways to identify the benefits you offer. This article discusses just three:
1) Customer Research
2) Speak to Your Sales Team
3) Make it Easy for Your Customer to Get Buy-In
The method you choose depends on your time constraints, budget, and level of customer interaction.
1) Customer Research
The most obvious way to identify benefits is to ask your existing customers. They're spending a lot of money on your offering, so you can be sure they know what benefit they're getting from it. (In many cases, it can be handy to ask them what benefits they'd like to be getting from you too!) Unfortunately, like everyone else, your customers are busy people. In most cases, you won't get useful feedback by simply sending an email enquiry. You have to make it easy for them to respond, and you have to make it worth their while. Think about questionnaires and surveys for quantitative data, and interviews and focus groups for qualitative data.
These are the simplest techniques, but you still have to make sure you interpret the results appropriately. And always remember that they're self-report methods. People will sometimes tell you what they think you want to hear. (That's also why you have to word your questions very carefully - try not to ask leading questions.) Of course, there are plenty of other research techniques around. Do a bit of homework and find the methods which best suit your business requirements. But don't get carried away by the possibilities. All the research data in the world is pointless if you're not talking the language of your customer.
2) Speak to Your Sales Team
Sadly, not every business can afford to invest in market research. If your budget doesn't stretch far enough, try talking to your sales people. They're out in the field every day, talking to customers. And because their livelihood depends on their success in engaging customers, chances are they'll be able to tell you what your customers want to know. (A word of warning, though... Be careful not to make lofty promises. Unlike your sales team, written collateral doesn't generate a rapport with your customers. Customers won't make as many allowances, so you can only stretch the truth so far in writing before your credibility suffers. What's more, if you do push the boundaries, you're more likely to be held to your word!)
3) Make it Easy for Your Customer to Get Buy-In
If you don't have the budget for in-depth customer research, and you don't have a sales team, a good tip is to imagine how your customer gets buy-in from their boss. Quite often, the decision maker is someone higher up the food chain than your direct audience. Your audience will probably be the key stakeholder - they'll be the user of your product, or the recipient of your service. But when they find an offering they like, there's a good chance they'll have to sell it to someone further up the line. If you can make this sale easier, you'll have a foot in the door. Don't just appeal to the sensibilities of the direct audience.
You also need to ask yourself what they need to know to convince the decision maker. If the decision maker is a CFO, think Return on Investment (ROI) and Total Cost of Ownership (TCO). If the decision maker is a CIO or MIS, think performance, technological sustainability, availability, manageability, and ease of integration. If the decision maker is a CEO, think liability, risk management, and ROI. And only use jargon to prove you know your stuff. Remember... jargon will probably have the ultimate decision maker scratching their head, not reaching for their cheque book.
There are many many more ways to identify benefits. This is just a very superficial snapshot of some techniques you might like to try. At the very least they'll get you thinking benefits.
In the end, the message is simple. Forget all the fancy talk about complicated revolutionary marketing principles. Forget new-age hard-sell advertising quick-fixes. Forget looking to so-called "experts" for solutions. Just think benefits. And if you can accurately do that, the rest is just mechanics. Once you know what you want to write about, you just need to put pen to paper. And that's a whole 'nother story!
"Ever wondered why written documents still exist during these modern times?"
"What is in writing that is lacking in verbal communication?"
These are some of the questions often thought by people who seek assistance from an agency or any organization, especially from federal government.
Anyone got an idea?
Here's the answer
Let's go straight to the point. The very reason why written communication is required by various agencies and institutions is that this serves as a proof of transaction. With it, a deal becomes formal. The files or documents submitted by someone will then be filed for records purposes, so that by the next time someone goes to an agency, his files would be accessed easily. Additionally, it is not just a symbolism but a proof of transparency in both private sector and the government.
In today's wireless, paperless, and digital age, writing still plays a significant purpose. As a basic foundation of education, it should always be present and everyone should learn its specifics. There are still exciting reasons why we all need to document or put something in paper. The saying "If it's not written down, it doesn't exist" holds true in almost all situations despite the existence of high-end recording equipment and other valuable products of technology.
Grant writingis not something that everyone learns to do. As expected, since this is another type, it also has different sets of rules and it applies a varied, unusual approach.
More on this
Even without looking for its specific definition, anyone can have a better grasp of what this grant writing is all about-by knowing that this is the key to win the "prize" from foundations and other funding institutions.
There are more reasons why a person or an organization writes a proposal. These can be because someone is seeking financial assistance for a scholarship, for hospitalization or medical expenses, or for home renovation or improvement. Also, an organization, usually a nonprofit group, sends a proposal to a funding agency because it intends to launch or continue the programs and services it provides to targeted participants or beneficiaries. In the US, the most common beneficiaries of charitable institutions are those belonging to "most vulnerable" members of the community, including the elderly, youth, children, women, and people with disabilities.
The decisions of a funding source whether to award the money or not depend on how the proposal is drafted. For sure, the funders' board members consider a lot of things before they come up with the results. A significant factor being considered is the content written on the document.
Is it really convincing? Does it contain factual information? Does it present the problems clearly and the proposed solutions?
Well, these are just few of the important questions to think about when you are going to write a request. There are still more to ponder.
Some pieces of advice...
When preparing a proposal, please remember these tips:
- Always take note of and follow/submit the requirements and specifications set by the funding agency.
- Know the particulars of grant writing -the rules, the grammar, sections to include-and apply them all.
- State the purpose clearly. Cite the goals and objectives. Support the narration of problems by including most recent related research and studies.
- Make the document customized.
- Write a cover letter and a letter of intent.
- Do not forget to attach all relevant documents and proofs.
Bad Customer Service does not happen overnight. It is a combination of several controllable and predictable circumstances involving policies, procedures, training, management and personnel.
Bad Customer Service is not from bad customers, poorly made product, high prices, poor location, voodoo or moon phases. (I have personally blamed angry customers on the phases of the moon, have you?)
Let's take a moment and examine the items that influence Customer Service.
Policies have a major influence in how you are allowed to treat your organizations Customers. I have worked in and consulted with organizations that have written policies regarding everything from starting time to break time to quitting time and everything thing in between, including greeting techniques, phone manners, dress code, computer use and what time to turn the outdoor lights on. When complying with every policy, you must consider the Customer Factor. You might start by asking this question.
Does the policy in place allow the employee to perform a duty, act on behalf of, and act in the name of The Company for the Benefit of the Customer? (We are not addressing safety policies, or other policies that deal with Company ordering policies or employee benefits, etc...this is strictly in regards to Customer Service)
If the policy does not benefit the Customer, why do you have it in place? And if you are trying to meet Company policy and it obviously is affecting your ability to provide the best service experience to your Customers, write a letter! Document in detail what is wrong, why you would like it changed and offer a solution! If you are really concerned with how you perform your duties and treat your Customers you owe it to them to correct deficiencies in your organization, if you can.
At the very least, bring it to the attention of someone that can make a change. If you are the person in charge of policy change, and there is something brought to your attention, fix it!
If you need legal to look at it, let 'em look. If you need the CEO to sign off, get 'em to sign off. Whatever it takes to put a policy in place that works best for your Customers is what you need to focus on.
Procedures have normally been written to help guide a person through the act of helping a Customer, perform a task in relation to helping a Customer, or describe a course of action to take in response to a Customer request, action or behavior.
If you are employed at an organization that passes all the knowledge down from one "old guy" to the "new guy", without it being in writing, please ask someone in the company to check the calendar and make sure that it reads "Information Age," not "The Dark Ages."
Maybe you feel you really don't need a written procedure. Let me ask you this. If you go into a court of law and the judge asks you for your written procedure or policy, could you hand it over to them? In a document? Or would you tap the shoulder of the "old guy" and tell him to stand up and recite the procedure to the judge? If this is your company, stop reading and start writing your job description, duties, operational techniques, tips and anything else that pertains to what you do on a daily basis. And then present it to your direct manager for review. He/She will Thank You. If they don't, write a resume and start looking for a company that has moved into the 21st Century.
Written documents remove confusion and uncertainty from procedures and policies. (Well written documents I might add)
And they provide a base from which to design training and select personnel.
Without proper training, how can you expect good results? And without ongoing training how can you predict those results?
One of the requirements for all manufacturers is the installment, maintenance and support of fully trained personnel especially if you are involved in the servicing of a product. Asking someone who is not properly trained to perform a task is like asking a two year old to bake a cake.
Oh sure, give them all the ingredients, and you might end up with a pan full of flour and eggs, but it is not really a cake, is it? And although giving a two year old free reign of your kitchen might be fun to watch, you are not going to want to clean up the mess that is left behind, are you?
When you put someone who is not trained in charge of your most valuable asset, you are going to end up without a cake to eat, a mess to clean up and a someone who now feels like a two year old baking a cake. No clue.
This is where management must be active in a role that encourages, supports, guides and observes. Without strong management, your organization can function, but it cannot proceed. The reason you have management is not to make sure that everyone shows up on time, clocks in when they are supposed to and wear the proper attire.
"Supervisors who think their job is to baby-sit will be eliminated sooner or later." This is a quote from a wonderful book by Richard Moran called "Fear No Yellow Stickies" and one of my favorites.
If you are in management and are "baby-sitting", you should look down at your shirt right now, as there is a bull's- eye on it. Think I'm kidding. Look out your office door; you can see everyone in your department right now who knows you are just "phoning it in." And don't think that upper management does not know.
They have already received a complaint, a recommendation and a solicitation for your job.
You must be active in your position and your vision and not in your past. Yesterday is done and gone, today is here and now.
Hire Friendly, Hire Trainability and Hire Competence. The number one requirement for excellent Customer Service personnel has got to be a friendly, open personality. It is the basis for every action that employee will ever take. If they are friendly, they are going to treat your Customers in a friendly manner. Hey, you can't make a silk purse from a sows ear, and you can't make a friendly rep from a sour attitude.
In addition to being friendly, they must be trainable. You can look at their past and see what they have accomplished in their educational career and use that as a guide. However, I must say that many people including myself, have not the greatest pedigree when it comes to education. We make up for it by constantly reading, attending seminars, training and practicing self development to stay ahead of the curve. There is a lot to be said for the person who takes the time to become self educated and well read vs. someone who has a background but does not update it.
Competence is a demonstrated skill set. You can gauge that by role playing or scenario questions on a pre-hire exam. I prefer role play with a set script to see how a person reacts to different situations presented to them. If they can demonstrate a real sincere friendly attitude during role play, chances are they will carry that into the position. Once there, through ongoing training and support, they become even more competent. However, if they do not demonstrate even the barest minimum of competency, you will have to invest more time and energy into them and then you have to ask yourself, will this be worth it in the long run?
Let's face it; some people are not cut out to be in Customer Service. I know that sounds shocking, but it is the Truth!
Nearly everyone can relate to a time when they were in a position they did not like and did not perform well in that position. You knew you were not doing well and everyone around you knew it as well. So, why would you allow someone like that to stay in a position that they were not suited for?
You cannot train away a bad attitude.
Bad Customer Service does not happen overnight. It can be identified and corrected by examining the policies, procedures, training, management and personnel you have in your company.